The Trump brand is facing an uphill battle to build its presence in the global fashion market amid growing competition from the likes of Zara and Anthropologie.
The Trump clothing line, launched in the United States in 2015, has yet to find success in the world’s largest fashion market, where the brand’s iconic, high-end products often sell for hundreds of thousands of dollars.
The brand’s sales were down in the first quarter of 2018, while its sales in China were down 4 percent, according to a report by the consumer electronics firm Gartner.
The company says its sales fell 5 percent in the third quarter, the largest drop among its categories.
Trump was one of the top five brands selling in the Asia Pacific region for the first half of the year, according the firm.
The business was one among the top 10 brands in the region for a quarter of 2017, according Gartners.
Zara, meanwhile, saw its sales rise 15 percent to a total of $2.6 billion.
The luxury retailer, which has a brand loyal following in the US, has struggled to find an outlet for its apparel and accessories, which have also been hard hit by the weakening Chinese economy.
Last year, Zara announced a deal with American retailer Under Armour to build a factory in the Philippines, and the company has since shifted production to China.
The deal with Under Armour has hurt Zara’s earnings in the quarter, as well as the brand, said CEO Steve Schildkraut in a call with analysts last week.
ZARA’s apparel and accessory sales were up 3 percent in China, but sales in the country’s most populous province of Guangdong fell 6 percent in Q1 2018.
The apparel and footwear category accounted for 60 percent of the company’s revenue in the year-ago quarter.
Trump, meanwhile the president of the United State’s biggest clothing brand, is struggling to maintain his status as one of fashion’s most recognizable brands.
Zellers has been in the process of downsizing the Ivanka Trump line as well, and Zara is expected to announce its decision to move its headquarters to Shanghai in the coming months.
Ivanka Trump is one of three women in the president’s family, and Ivanka has said the Trump brand needs to diversify its focus.
