In an era of low prices and high volumes, Amazon is doubling down on its efforts to woo shoppers who are already used to online shopping.
Amazon is announcing an extensive overhaul of its online catalog of clothing and accessories that will be available on nearly every website, from the home to the airport.
The new online catalog, which includes more than 2,500 products, will be the largest in Amazon’s history, according to the company.
The changes will make it easier to find the items that are best for your lifestyle, according Amazon.com Chief Technology Officer Alex Parekh.
The company will also offer the ability to search for products on Amazon’s own site, and it will begin selling items through its website, rather than through retailers.
Amazon’s online catalog has been a magnet for customers who are looking for cheaper items than the competition, but they have to shell out extra cash.
Amazon has already begun adding more apparel and accessories to its website.
In the coming months, the company will roll out a new collection of clothes that will come with a coupon that will give shoppers a 15 percent discount on the item.
The move comes at a time when the internet giant is facing fierce competition from competitors like Walmart and Target, which are looking to offer the same or cheaper merchandise online.