Uniqlo has launched a new line called Uniqla, designed to appeal to more women and more casual consumers.
The new line is called “uniqlo women” and comes with a range of accessories including women’s shoes, scarves, accessories, and handbags.
Uniqlos collection will feature a number of different styles and colors including a range featuring a white floral, an earthy rose, and a pink satin.
The brand is hoping that these are the first “women-oriented” products in the fashion world.
“We’re really excited about this new range because we want to connect with women on a more personal level,” Uniqlios Chief Marketing Officer Anna Wirz said.
“Our brand is all about connecting with women in a way that is more intimate.
That is something that is not possible without having our brand on the market.”
The Uniqloo brand is also launching a new app called Uniqualive, which will allow users to purchase items on a range from clothing to accessories.
“I think the Uniqolos range is the most important step for us in building a better women’s fashion,” Uniquiros Chief Creative Officer Jules Lefevre said.
The Uniqua brand is still in its infancy and will likely expand as new styles are released.
“In the next six months we will be launching a range called Unique that will have all the basics like a floral dress with a lace overlay and a satin skirt,” Lefvre said in a statement.
“This will be available in black and white as well.”
Uniqlo will also be releasing a line of premium women’s accessories, including shoes, accessories and a handbag.
Uniqulos premium collection will include a range with an “intimate” finish.
“The Uniqlos range will be made with premium materials and crafted from the highest quality materials, with high-end materials in a special way to create a special product for you and your friends and family,” Lofvre added.
The Uniqulos women’s line will be launched at select retailers beginning in early March.