Baby clothing was one of the top earners last quarter, and sales have dropped to a new low.
But the postpartum clothing industry remains in a “stagflationary spiral,” according to a report from global research firm Mintel.
The decline in sales was driven by falling demand from countries that have implemented a range of policies aimed at reducing the birth rate.
According to Mintel, sales of pre-pregnant garments were down 17.4 per cent year-on-year from the previous quarter.
But a rise in demand for garments following the Olympics also contributed to a drop in sales.
Sales of baby clothing fell 7.6 per cent from a year ago, to $4.9bn, while sales of baby shoes were down 9.1 per cent to $3.4bn.
Baby clothing was also the biggest contributor to the decline in apparel sales in the quarter.